Hello everyone! Firstly, I’m so happy that you’re here and I want you to meet my brand new beauty brand, ài.
It’s been a long time coming, I still remember it was back in 2020 that I had the lightbulb moment of creating my very own beauty brand. I wanted to create products that I’d love to use myself, and at the same time hopefully share the unique feeling you get when you practise self care.
The name ài is the pinyin for the Chinese character (爱) for love, coincidentally the Japanese language as well. To me, everything leads to love, where everything I plan to create with ài comes from the heart.
After years of introducing skincare to you guys on this wonderful thing called the internet, from my glass skin youtube video, to skincare routines on Instagram, my heart is so full from finally launching ài.
“Creating ài is my love letter to skincare. For all the years that I’ve gained from the beauty industry and how it has shaped me, this is my love back to the industry, created with all my heart”. Through ài, I aspire to help others to achieve healthy, glowing skin, and to build a brand that represents more than beauty—it’s about creating emotions, love, and care.
Me with ài’s first product in South Korea
I’m so excited to show you guys our first product! Any guesses? Stay tuned and follow
@aibeautyco
Love always,
Alicia
