Sunscreen. That’s it, that’s the first product that I want to create with ài. The time was around 2020-2021, my fascination towards sunscreen heightened to a point where I knew it had to be my first step.
I knew it wouldn’t be easy, but I didn't know the road ahead would be thaaattt difficult. The goal was the perfect sunscreen, the journey there was shy of perfect but we finally got here, with ài Heartlight sunscreen.
It took me years, trying to achieve the perfect balance of texture, protection, formulation, and the sunscreen filters that I wanted. I think I need another post to talk about sunscreen in general, the different sunscreen filters, and the difficulties of developing a good sunscreen with the ingredients that I wanted. I have a certain standard that I want, blame it on the amount of articles I've read and videos I've watched. It is overwhelming.
There were times where I almost settled with a formulation that was 60-70% there. I tried to have it made locally, which proved to be challenging to a point where I almost gave up. Maybe one day I can share the whole journey, but that’s a story for another day.
Meet our first baby,
ài Heartlight Sunscreen SPF50 PA++++
Broad Spectrum Protection. Anti-Aging. Lightweight. No Whitecast. Healthy Glow
Why Heartlight?
Capturing a feeling where your heart feels light, when the world gives you a pat in the back, when your heart hugs you.
An embodiment to our brand, ài - the word Heart feels right at home. Light represents the lightweight nature of our sunscreen. Light also represents the sun.
With the tagline of Radiate Love, inside and out, the light that you emit throughout the day revolves around the positivity that you represent to yourself and others.
ài Heartlight Sunscreen is powered by Heartleaf, CICA, Squalane, Niacinamide to hydrate, calm and brighten skin. Formulated with the latest-gen, advanced sunscreen filters, it’s photostable and enables powerful, more comprehensive protection against UVA&UVB rays without causing irritation to skin.
I really love that it’s the perfect texture, it is hydrating and gives a healthy glow, but hear me out, oily/combo skin girlies - it is not oily and greasy at all. It really feels like skin! It’s perfect for every skin type, and I specifically tried to formulate this sunscreen with no fragrance and no alcohol, infused with my personal favourite ingredients like Centella and Niacinamide, it is my dream come true. I. Love. It. Period. I’m so proud of it.
I can’t wait for you guys to try it soon!! You can soon purchase it here on our website and various shopping sites. Stay tuned and follow @aibeautyco
Radiate Love, inside and out.
Alicia
