Love your skin, love yourself.
Founded in Malaysia, ài Beauty is a boutique skincare brand inspired by the philosophy of self-care and love. The name "ài" (爱) is the pinyin for the Chinese character for love—because everything we create comes from the heart.
Our products are crafted with precision and passion, empowering you to glow with confidence and embrace your natural beauty. We believe skincare is more than a routine—it's a daily act of love.

Our Story
Born from passion, built with purpose.
Founded by beauty content creator Alicia Tan, ài Beauty was born out of a genuine love for skincare. Alicia has been sharing her glowing skin journey since 2017, inspiring countless others with her honest reviews, glowing complexion, and deep knowledge of skincare.
Throughout her years in the industry, she grew an obsession in researching skincare, the ingredients, and how they are formulated. She saw a huge gap in the industry - a lot of misinformation that leaves consumers often confused and overwhelmed. This motivated her to help bridge the gap by providing honest, clear, science-backed products that she truly believes in.
She dreams to build a brand that represents more than beauty—it’s about creating emotions, love, and care.
Meet the Founders
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Alicia Tan
– Founder
A trusted beauty content creator known for her radiant, glass skin and relatable skincare journey since 2017. Alicia brings years of hands-on experience and a deep passion for creating products that truly care for your skin.
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Joseph Germani
- Co-founder
A seasoned creative with a strong online presence, Joseph has been crafting engaging content since 2010. He brings his creative direction and authenticity to the heart of ai Beauty, shaping a brand that feels personal and empowering.