Love your skin, love yourself.

Founded in Malaysia, ài Beauty is a boutique skincare brand inspired by the philosophy of self-care and love. The name "ài" (爱) is the pinyin for the Chinese character for love—because everything we create comes from the heart.

Our products are crafted with precision and passion, empowering you to glow with confidence and embrace your natural beauty. We believe skincare is more than a routine—it's a daily act of love.

Our Story

Born from passion, built with purpose.

Founded by beauty content creator Alicia Tan, ài Beauty was born out of a genuine love for skincare. Alicia has been sharing her glowing skin journey since 2017, inspiring countless others with her honest reviews, glowing complexion, and deep knowledge of skincare. 

Throughout her years in the industry, she grew an obsession in researching skincare, the ingredients, and how they are formulated. She saw a huge gap in the industry - a lot of misinformation that leaves consumers often confused and overwhelmed. This motivated her to help bridge the gap by providing honest, clear, science-backed products that she truly believes in.

She dreams to build a brand that represents more than beauty—it’s about creating emotions, love, and care.

Our Commitments

  • Rooted in Love

    Our name and philosophy are centered around 爱 (ài), meaning love. Every formula, every touch—crafted with care.

  • Glow With Integrity

    We create products with honest, high-quality ingredients. No shortcuts, no fluff—just skincare that works.

  • For All Skin Journeys

    Whether you’re a skincare newbie or a seasoned glow-getter, our products are made for everyone.

  • Kind to Skin, Kind to the Planet

    We believe in conscious beauty—clean formulas, cruelty-free testing, and mindful packaging.

Meet the Founders

  • Alicia Tan

    – Founder

    A trusted beauty content creator known for her radiant, glass skin and relatable skincare journey since 2017. Alicia brings years of hands-on experience and a deep passion for creating products that truly care for your skin.

  • Joseph Germani

    - Co-founder

    A seasoned creative with a strong online presence, Joseph has been crafting engaging content since 2010. He brings his creative direction and authenticity to the heart of ai Beauty, shaping a brand that feels personal and empowering.